Monday, April 18, 2011

Caffe Pascucci Launches wood–fired pizza in Bangalore



Caffe Pascucci, the internationally famous Italian coffee brand, announced the introduction of “Wood-Fired” pizza for the first time in Bangalore. This would be currently available at Caffe Pascucci outlets in Jayanagar, Malleshwaram (Mantri Square) & Indiranagar.
One seldom finds authentic Italian pizza in India. Hence Caffe Pascucci decided to launch in Bangalore the best Italian “Wood-Fired” pizza at a very reasonable price.
The ovens for “Wood-Fired” Pizzas are manually made in the traditional method and shipped from Italy, the pizzas are baked in these ovens using authentic Italian pizza cheese. All ingredients are freshly prepared. No preservatives or food additives are added to enhance the taste of the product. The baking of the pizza’s in a “Wood-Fired” oven gives it a natural smoky flavor and tastes divine when served fresh and hot.
Making of “Wood-Fired” Pizzas is really the art of blending ‘the heritage of dough making’, ‘complexity of fire management’ and ‘the craft of maintaining fresh ingredients’. This combination produces pizzas that are powerfully aromatic, rich in flavor and full of character.
The “Wood-Fired” pizzas at Caffe Pascucci are sold at unbelievably low rates ranging from Rs. 95/- to Rs.150/- for a 10 inch veg pizza (including a range of Italian vegetable toppings) and Rs. 135/- to Rs. 225/- for a 10 inch non-veg pizza (a variety of chicken and sea food topping
Caffe Pascucci announced its foray into India in 2009 with the launch of its first “CAFFE PASCUCCI SHOP” at MG Road in Bangalore, through its Master Franchisee in India, Madhura Beverages India Pvt Ltd. Madhura Beverages is part of the Madhura Group, a Rs. 300 crore diversified business group, headquartered at Bangalore.
Today Caffe Pascucci has 5 outlets in Bangalore (MG Road, Mantri Mall, Jayanagar, BTM, Indiranagar) & 1 each at Mysore & Chennai. More outlets are being planned in different parts of the country by the end of 2012.
Established more than 50 years ago in Italy, Caffe Pascucci is synonymous with excellence and guaranteed top quality Italian coffee. In year 2000, Pascucci created “CAFFE PASCUCCI SHOP”, the coffee retail outlet that has been designed by the famous Italian architect and designer Marco Lucchi to provide customers with a comfortable and relaxing ambience. Offering an insight into how the culture of coffee drinking takes place in Italy, Caffe Pascucci currently operates from around 100 outlets in over 20 countries.
Caffe Pascucci’s menu is ‘rich and endless’. One can taste the traditional plain espresso or have it with cream, mousse, coconut or chocolate, just to mention some of the extra ingredients. At Pascucci’s one can also enjoy tea, iced tea and coffee together with many other delectable coffee based recipes. The experience at Caffe Pascucci is a delight for the senses.
In addition to varieties of espresso coffee, Caffe Pascucci also offers a range of teas, pastries, cakes and Italian food. The menu has a truly Italian choice when it comes to the food, from freshly made Italian salads and sandwiches, lasagne and piadina to a wide range of home made pasta prepared onsite our well trained chefs.
Some of the key factors which differentiate a Caffe Pascucci Coffee Shop from other coffee outlets in India are – the usage of Pascucci’s exclusive blend, consisting of a range of coffee beans sourced from many countries across the globe and roasted in a unique process in Pascucci’s ultra modern roasting plant, in Montecerignone. All coffee used in the blends are selected through a rigorous process, from the plantation stage itself. The recipes are a result of continuous research by a team of dedicated coffee experts. The menu is updated on a regular basis. Pascucci’s chocolate drinks are unique in taste and consistency. All baristas are trained by the Pascucci Espresso School.

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